Work Details

  • Client: Lung Cancer Alliance
  • Campaign: Case Study
  • Categories: Personal Care / Wellness
  • Channels: Print
  • Description:

    Do people with lung cancer deserve to die? Lung cancer is a disease, not a punishment. The No One Deserves To Die campaign used in-life teasers to seed the conversation in dozens of cities across the country, as the first step to ending the stigma associated with this, the number one cancer killer.

  • Contact:

    Michael Baer, CMO

  • Share: